Digital marketing is more important nowadays. Digital marketing means all forms of marketing that use electronic devices. And you have to need success in digital marketing to successful your business. We collect the best digital marketing tools list to help you take your digital marketing strategy to the next level in 2022.
- Best SEO Audit Tools
- Best Website Performance Tools
- Best Keywords Research Tools
- Best Content Marketing Tools
- Best Email Marketing Tools
- Best Duplicate Content Checker
- Best URL shortener
Best SEO Audit Tools For 2022
Search Engine Optimization (SEO) auditing tools are used to analyze the online presence of small business websites and how they rank against their competitors. The most effective SEO audit tools can also help you more quickly identify your website’s strengths, weaknesses, and chances of success. We’ve reviewed the best tools and found the 5 best SEO audit tools for small businesses based on their features and affordability.
1. Google Analytics
Google Analytics is the most popular and best free web analytics tool many digital marketers and SEO experts use. According to Builtwith, approximately 28,832,505 live websites currently use Google Analytics, making it the most global used web analytics tool on the web in the application performance category.
The tool is also known for its paid enterprise version of Google Analytics 360 and Google Analytics Academy, which offers free courses for anyone who wants to learn how to use the platform.
Ahrefs is a SaaS-based SEO package that lets you see any domain (including competitors), domain rank, keyword rank, backlink profile, page structure, and more. Ahrefs was launched in 2011 as a review analysis tool and is now based in Singapore. In recent years, Ahrefs has added all the features modern digital marketers need to perform various SEO activities.
At the time of writing Ahrefs review, here are some of the tools available in Ahrefs:
- Keyword research
- Find search traffic of any website
- Keyword gap tool
- Backlink gap tool
- Backlink profiling tool
- Internal link audit
- Site SEO audit (Cloud-based)
- Disavow tool
- Content Explorer
SEMrush is another of the best digital marketing tools you can use to improve your SEO strategy. Whether it’s query research, location tracking, or providing backlinks, SEMrush can help you in any way you can. This tool is also helpful in performing comprehensive SEO audits. The latest version of SEMrush offers enhanced content and ads.
SEMrush has two options: free subscription and paid subscription. You will have limited functionality with a free account. For best results, you can choose a free 14-day trial to explore the best features of SEM Rush.
Neil Patel’s entrepreneurial marketing tool combines multiple Ubersuggest data points to display your website overview. For example, backlinks (details), number of domains (site “reliability”), estimates of page views per month, and so on. Ubersuggest is great for giving general ideas for these values.
5. MOZ Pro
Moz Pro is an SEO tools platform that aims to improve traffic, rankings, and visibility in search engine results. One of the essential tools is scanning your website with Moz Pro Spider. Identifies potential problems and encourages practical ideas. It also can track your website rankings with hundreds or thousands of keywords on the website.
There are also keyword research tools to help you determine the best keywords and keyword combinations for your targeting. There are also backlink analysis tools that combine a variety of metrics like anchor text on a link and estimated domain authority.
Similarweb is a unique data analysis platform that collects performance, traffic, and more information from hundreds of sources and combines them into one dataset.
With this business data set, customers get unprecedented insights into the behavior of prospects and website visitors and the most comprehensive analysis of their application or website performance.
The SimilarWeb platform allows clients to view current industry trends and strategies to improve overall success and sales. In addition, Similarweb’s website analytics tools measure competitor customer acquisition performance, allowing you to make relevant comparisons and see what practices your organization is implementing and where additional improvements are needed.
8. Google Search Console
The Google Search Console (GSC) is an excellent way for new webmasters to get started with SEO.
Even if you’re not stubborn about SEO, regardless of the size of your site or blog, Google’s admirable search console (formerly Webmaster Central) and the various valuable tools inside it should be your first port.
The tool suite gives you valuable insights into your site at a glance. It helps you assess your site’s performance, identify potential issues that need to be fixed (such as negative spam links), ensure that your site is Google compliant, and track your site index.
If your site is penalized, you can also report spam and request a review. Also, if you don’t refer to the webmaster guide from time to time, you’ll have to blame yourself if you make a mistake. The search console is constantly updated with new features such as new URL inspection tools and sitemap reports coming soon.
WooRank is a great tool to get started with SEO. It’s not that difficult but contains the tools you need to get the job done. WooRank is a cloud-based solution. It has helped people increase their website visibility and boost their rankings in the SERPs. WooRank lets you crawl websites and analyze metrics.
Not only can you research different SEO factors, but you can also get insight into social media and usability factors. A competitive analysis is also possible. Colorful reports help you visualize your SEO strategy, see your keyword rankings, and track your orders both locally and globally.
Sitechecker is an SEO tool for improving SEO rankings and website performance. The software provides detailed SEO audit reports for 100+ parameters, including correction steps. You can find the error in the technical SEO of a specific URL.
Website SEO monitoring helps maintain a good SEO strategy by regularly updating index issues, content strategy changes, and SERP ranking changes. You can also use this feature to assess visitors’ activity, including suspicious behavior such as hacking.
Sitechecker also comes with a guide based on Google Search Console. In addition, it integrates with Search Console and Google Analytics.
Best Website Performance Tools For 2022
GTmetrix provides you with detailed page speed, time, and performance scores. GTmetrix also provides information on how to troubleshoot issues found by the test.
If you don’t sign up, you’ll only be able to test from one location in Vancouver, Canada, but signing up for a free account gives you multiple locations, different browsers, and even connection types to choose from tools. It should provide a better idea of how your site performs in different scenarios.
2. PageSpeed Insights
Google PageSpeed Insights is a reliable tool for testing and rating your website. It’s a simple tool developed by Google that ranks websites on a scale of 1 to 100 on mobile and desktop.
The user interface is straightforward and has a URL input field. The test will display detailed rendering information such as lock code, TTFB, and page size when the test runs. Each section shows a list of recommended actions that can help speed up your website.
Many other tools on this list allow you to customize your queries, set alerts, and choose different locations to run your tests, but Google PageSpeed Insights doesn’t have these options. It’s completely free and doesn’t require registration.
WebPageTest is an open-source website performance testing tool that allows you to rate your website in one of 40 locations and on all devices. You can also simulate the test on a slow cellular or a fast 4G network. Scores are rated F to A and include information on compression, TTFB, caching, cascading resource load speed charts, and more.
It also has a custom test that runs three times and displays all three data sets. It helps determine if a DNS or CDN might be causing latency and if the server can respond to all requests.
4. Website Audit (Geekflare)
Geekflare Website Audit is a simple website to test website speed that provides useful basic information about your website. In addition to data like TTFB, SEO Score, Performance Score, and more, you get countless snapshots of how your website is loading.
The standout feature of the Geekflare website audit is the request waterfall chart that allows you to see how your contents are being requested and loaded. Its card can decide to defer the loading of various resources to reduce the first significant color number as much as possible.
5. Pingdom Speed Test
Pingdom is another famous website speed test tool that has been around for many years. No registration is required to use it, and the reports are less detailed than what you get from Google PageSpeed Insights. Site performance is scored from 0 to 100, and then there is a breakdown by response codes, content size, query types, queries by domain, and a waterfall chart that allows you to see detailed information about the time of loading your files.
Their free tool lets you run a single test from any of their 70 locations, and if you sign up for their Synthetics solution, which starts at $10 per month for 10 uptime tests, you can set up alerts and monitor page speed.
Best Keyword Research Tools For 2022
1. Google Keyword Planner
Google Keyword Planner is for advertisers who want to get their ads on Google. However, it’s still a helpful SEO tool, and unlike other paid tools, it’s free to use and the best google keyword tool. You have to need a Google Ads account to access it. If you don’t already have one, you’ll need to create one and enter your payment information, but you don’t need to run a campaign or pay anything.
When you log in to Keyword Planner from your Google Ads account, you can enter any keyword to view the (very rough estimate) data for your monthly search. It’s suggested you similar keyword suggestions that you can view or download.
2. Google Trends
Google Trends is a free data mining tool that allows you to study and analyze historical and real-time search trends. Using sample data and Google searches, you can see trends in regions worldwide. Content ideas and plans, audience insights, creating advertising campaigns for the advertising season, and more. Google Trends can also help you find new trends and know when you’re losing interest.
Google Trends mainly uses unfiltered samples of accurate Google search data. This data is anonymized, classified, and grouped by subject, region, and period, allowing for a more detailed analysis of the relevant data. You can use Google Trends to find data you explore more general topics for new information.
Examples of thematic reports are Search 2021, Shopping Trends 2022, and Holiday Season 2021. Each collects and analyzes data on a specific topic or time.
KWFinder is one of the best SEO keyword research tools for generating free targeted online traffic to your website/blog. The KWFinder database has over a billion keywords. It also supports over 40 languages and allows you to select a specific country, state, or even city.
KWFinder is especially useful for local SEO, as KWFinder can recommend different keywords based on location. The KWFinder Difficulty Tool predicts which keywords are helpful and easy to rank. As we know, keyword research is fundamental in creating a successful website, blog, or e-commerce site. KWFinder makes it easy to rank and find long-tail keywords with high search volume.
4. Keyword Tool
Keyword tool use complete auto data from various search engines like Google, Bing, YouTube, Amazon, Instagram, eBay, and the Play Store to find and target long-tail keywords, products, and hashtags. The Keyword Tool targets long-tail keywords that don’t appear in Google’s Keyword Planner. Because of this, keyword tools are more effective for organic search, content marketing, and SEO.
Autocomplete and other search data come from Google, Bing, Youtube, Amazon, Instagram, eBay, and the Play Store.
Soovle is a free, customizable search engine aggregator that collects search suggestions from 15 different search engines such as Google, Bing, Wikipedia, Amazon, eBay, and Youtube. You can quickly compare similar search suggestions across different search platforms and find new long-tail keywords to target.
Soovle returns search suggestions from search engines that you choose to include.
Best Content Marketing Tools For 2022
Grammarly is one of the excellent writing tools you can use as a blogger and content marketer. It helps to check if there are grammatical errors in the craft. And the best thing is that you can use Grammarly for free with some limitations compared to the premium plan.
But of course, the premium plan is perfect for content marketers. Grammarly will give you more direct and well-optimized suggestions for your words. Grammarly has a premium plan to switch from American English to British English. Grammarly is suitable for non-native and non-native speakers. Grammarly allows you to check the documentation for errors.
With Canva, SMBs can create custom graphics, prints, and presentations with custom layouts, templates, frames, language icons, and more. Canva offers a variety of tools to help you create fun and professional images without the help of media libraries, text and photo editors, and graphic designers. It is a popular tool for marketers who need to create pixel images for ads and landing pages quickly.
Choose from hundreds of templates, layouts, fonts, images, and more for any project, from business cards and flyers to videos and presentations (and more).
Trello is a project management tool for more effective team collaboration. Managed access control makes it easier to manage your team projects and increases your productivity. Create a board for each project and use lists and cards to categorize tasks and manage roles and responsibilities. Trello uses a visual workflow to easily visualize all of your studies, see who’s responsible for what, and move things around based on your progress.
Buffer is a management tool for social media that allows you to run content marketing campaigns from start to finish. You can use buffers to plan and create social media campaigns, publish those campaigns, engage your audience, and analyze published campaigns. Buffers are unique because they provide a single contact for communication and audience engagement. After all, team members can engage directly with their audience through the buffer platform.
You can also use buffers to create website pages on your platform. It’s a genuinely unique management tool as it’s an actual one-stop shop for all your content marketing needs and requirements.
Hubspot is a complete marketing, sales, and customer relationship (CRM) automation solution. Founded in 2006, Hubspot is the best inbound marketing tool for content marketers. Hubspot calls the tool a hub and offers free CRM hubs, sales hubs, CMS hubs, marketing hubs, and service hubs. Each hub represents the tools and functionality provided by the Hubspot software.
In particular, Hubspot’s free and permanent CRM allows you to manage your customers at no extra cost. The free CRM includes reporting dashboards, business insights, deal tracking, pipeline management, email tracking, notifications, lead tracking, meeting scheduling, and live chat.
BuzzSumo is one of the excellent content marketing tools for content research. BuzzSumo curates the best and most effective blog posts for each topic you’re looking for and gives you tips on what kind of content you need to create. With BuzzSumo, you can not only do a keyword search but also enter a domain name (your competitor’s domain name) to curate the best content along with social media sharing and link ranking.
Without a doubt, BuzzSumo is one of the best content curations and software content marketers can have. BuzzSumo helps you find trending topics, keywords, and more.
7. Google Docs
Google Docs is a free text editor for your browser. It can also be used as a desktop app or mobile app. It has excellent features for managing user rights and tracking changes. Google Docs is a great way to work with a large content team, collaborate with guest bloggers, and get customer feedback and approval.
It might be the best content collaboration tool available. But even if you work alone, Google Docs comes in handy because it’s free and easy to use on any device.
Best Email Marketing Tools For 2022
Mailchimp is one of the best popular email marketing service providers globally, primarily because it offers free email service plans. I don’t recommend it anymore because there is a better solution. Still, the sad reality is that due to its popularity, it is not possible to make the best list of email marketing software without including Mailchimp.
Mailchimp comes with a simple drag-and-drop email builder, autoresponder, group contact segmentation, and easy tracking for analysis. You can also customize delivery times based on the user’s time zone and set geo position-based segmentation.
ConvertKit is the most popular email marketing service. It is the perfect choice for all belief makers. ConvertKit includes influencers, bloggers, video producers, musicians, artists, and more. Their platform focuses on attracting and expanding viewers through landing pages, eCommerce platforms, and membership sites.
You can generate leads from random visitors to social media accounts, blogs, YouTube videos, Facebook pages, and more.
Sendinblue offers an automated email marketing service. Add your content to their computer and watch your campaign start. Sendinblue is a mature platform. It contains all the features you’d expect and is very extensive compared to some new media.
Don’t believe my words. You can start using the accessible version of Sendin blue now. Watch it roll, and you’ll see why it’s so popular.
MailerLite is a good competitor in the creators and SMB categories. It contains the basics you need for successful email marketing, including research, automation, pop-ups, and landing pages. MailerLite is also integrated with dozens of e-commerce platforms and marketing tools you’re probably already using.
Firstly, it is one of the most discreet rigs globally due to its sophisticated design. But it also makes it stronger. Everything on the platform focuses on growth, from e-commerce campaigning capabilities to automation, segmentation, promotional pop-ups, and landing page creation capabilities.
5. Constant Contact
Constant Contact is the best platform for those new to the world of email marketing. Constant Contact is due to the intuitive drag and drops email builder. It looks great and makes it easy to create new emails that match your brand. No programming knowledge is required. It’s easy to add text, images, videos, coupons, voice, and events to your messages.
It works with over 100 pre-designed templates optimized for mobile devices.
Best Duplicate Content Checker for 2022
1. Small SEO Tools Plagiarism Checker
Small SEO Tools is another easy-to-use platform. Paste the text into the field that appears, upload the file (also from Dropbox), enter the URL, and scan the text. You can check 1000 words for each search with the free version.
Small SEO tools will search Google for the text and limit the results to exact matches. That means you’re less likely to catch plagiarism hidden by text rotation. Few SEO tools have other functions for those who need to rank blog content. These include spelling and grammar checkers, keyword suggestion tools, keyword ranking checkers, backlink checkers, and various tools to help you convert documents between different file types.
Duplichecker is the best popular free plagiarism checker for teachers and writers. Duplichecker costs less than a cent, so it’s helpful if you want to check your writing/schoolwork or student work on the go. Whether you’re sending a lot of online content from a freelance writer (blog post) or preparing an academic paper, dissertation, or another assignment, Duplchecker needs to be part of your content library.
With Duplichecker, all you have to do is paste the text into the text box at the top of the page and click the Plagiarism Confirmation button. You can also upload a Word document if you wish.
Copyscape provides a free and easy-to-use plagiarism checker. Registration is not required. All you have to do is enter the URL of the page and click Run, It is an easy task. Plagiarism report shows which part of the copy was flagged and found in the game. There are also free tools for direct comparison of different elements.
Copyscape also offers Copyscape Premium. It is a paid service of $ 0.03 for the first 200 words and $ 0.01 for every 100 words.
4. Plagiarism Checker
Plagiarism Checker is one of the popular free online plagiarism checker tools that you can use to check your questions instantly. Copy your text file, paste it into the text field and click “Find.”
5. Plagiarism Detector
Plagiarism Detector is also a free and paid plagiarism checker package. You should know that this online plagiarism checker uses artificial intelligence and advanced technology to check content for signs of intentional and accidental plagiarism. The professional version of this plagiarism checker can eliminate over 25,000 words of duplicate content.
With these Plagiarism Detector tools, you can check plagiarism errors entirely and accurately.
Best URL Shortener For 2022
Rebrandly is a popular URL shortener and a subsidiary of ClickMeter. The customer base has generated over a billion links and includes brands like Shopify, PayPal, and Lamborghini.
Rebrandly tool has many of the same features as ClickMeter but is a lighter product overall. Also, unlike many of the other devices on this list, Rebrandly is designed to help you shorten long domain promotional links with your branding and doesn’t offer one of their own. It is not a function but the primary intention of the brand.
Short.io is the best URL shortening tool that spotlight your brand by allowing you to shorten, customize, and share short URLs with your top brand. Short.io’s clickstream feature allows you to track data for all clicks in real-time. Data points include dates, times, countries, social networks, and more. The statistics dashboard is simplified and easy to use, and the data is divided into segments on the Details tab of the details.
If your company has a large team, use the short.io team feature. You can specify users as team members and set roles such as owner, administrator, user, and view-only (team and enterprise plans only).
Bitly is one of the most useful popular URL shortening services. One reason is that you don’t need an account to use it. You can also create as many short links as you want.
With Bitly, you can monitor link clicks, click placements, and even top referrals. This is great for optimizing your ad campaigns and sharing your content where it’s most likely to be seen and engaged. If you want to simplify your marketing efforts further, you can integrate Bitly with Zapier and automate other Zapier-enabled tools.
Cuttly is a popular URL shortener tool designed to help bloggers, marketers, and businesses of all sizes trim long links and analyze redirects. The platform allows admins to track real-time link performance based on click-through rates across devices, browsers, locations, and systems.
TinyURL is one of the best free URL shortening services on this list, but it doesn’t mean that it doesn’t have the desired impact on some website owners.
First of all, this online tool is straightforward to use. Enter your URL, which you want to shorten, and you’re done. It’s small now. To make things easier (I don’t know if this is possible!), You can add TinyURL to any browser to make it easier to access and shorten links.
Shortened links never expire, so you don’t have to worry about broken links in the future. That is, the content is always available to the user. Please refrain from those who are interested in the brand. A private-label feature allows you to edit the end of the shortened URL before posting anywhere.